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Volume 71, Issue 117,
Friday, March 31, 2006
News Student aspirations and education surveyed by Adam Barrera
Major corporations that once had a hard time targeting recruiting efforts at UH will have a clearer picture of students' expectations thanks to a survey jointly conducted by University Career Services and Universum Communications. The survey, conducted at more than 100 major universities across the country, asked students about their academic achievements and career aspirations. Employers use the data to cater more closely to graduates' desires upon employment. David Small, assistant vice president and director of University Career Services, said corporations gear most of their campus recruiting efforts toward traditional residential student populations. Recruiting efforts may not have resonated with UH's commuting-student base. "I think it was more hit and miss," Small said. "They've tried things here that didn't work. I think this will help them to make better use of their recruitment dollars." The survey gives companies a better picture of how UH students budget their time when searching for a job. "They'll realize that our students are already working -- that they carry full course loads," Small said. "They have family responsibilities, and therefore they may not put as much effort into recruitment efforts outside of interviews, job postings and career fairs." The study also focuses on of diversity in the workplace. "When they see the profile of UH students and alumni, they will tailor their recruitment efforts to that profile," Small said. A free copy of the results will be available at University Career Services by mid-May. "UH students by and large expect signing bonuses at a higher level than other students," Small said. "They underestimate how difficult the job market's going to be — how competitive it is." Send comments to dcnews@mail.uh.edu |
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